the innovation game

The third article in our series for leading business and technology magazine CIO, Andy Palfrey’s article ‘The Innovation Game’ explores the challenges of getting innovation through outsourcing. It was published in the July 2011 magazine and also online.

The article examines why IT leaders often find themselves in outsourcing relationships where service providers fail to deliver innovation as expected and, as a result, feel short-changed. However, Andy’s perspective is one that views innovation and outsourcing as are not being mutually exclusive and . He firmly believes that exceptional ideas that generate tangible benefits can be achieved through taking a modern approach – nurturing and stimulating ideas in a collaborative environment that rewards success rather than punishes failure.

We hope you find the article interesting and informative.